Transform every physical product
Transform every physical product into an intelligent, interactive experience, where authenticity is guaranteed and engagement is limitless.
About Cifr
The intelligence layer for physical goods.
A dedicated team, focused on achieving a purpose-driven mission: transform every physical product into an intelligent, interactive experience, where authenticity is guaranteed and engagement is limitless.
- 01Every product, authenticated.
- 02Every interaction, meaningful.
- 03Every object, alive.
Mission & vision
A future without boundaries
Cifr powers the intelligence layer for physical goods — where innovation meets security, and every object becomes interactive.
A world where products carry verified identities, tell their own stories, and forge meaningful connections between brands and people.
Secure by design. Effortless by default.
Security you can’t clone
A private key sealed in silicon makes every product impossible to clone.
Every product, interactive
One tap opens content, rewards and experiences made for that exact item.
Ownership you can prove
A verified, transferable record of who owns what — from first sale to every resale.
Effortless for everyone
A single tap from a phone. No scanners, no training, no friction.
Constant innovation
State-of-the-art technology, always moving forward.
Custom silicon, modern cryptography and a team helping shape global anti-cloning standards. We keep pushing the edge, so every product we protect stays ahead of the people trying to copy it.
The team
The people behind Cifr
Silicon engineers, standards contributors, lawyers and brand builders — working on one problem from every angle.
Meet the team →
Ali AlawadiPresident of Technology and Silicon Innovation
Jack HarperPresident of Operations
Rio FerdinandChief Global Relationship Officer
Chris AdamsChief Business Officer
Niall KellyLegal Operations Director
Benjamin BellPatent & IP Rights Counsel